September 20, 2006
Pimp Your Ride

Experts say that 70% of us wear the wrong bra size.  Surprising “statistic” considering we only need to worry about two dimensions and have a very intimate relationship with our boobs.

Therefore, when it’s time to buy something more complicated where fit is key, and there are multiple dimensions in play (i.e. way more than two), we should consult the experts.  Like buying a road bike.

Ensure a perfect fit with a custom road bike from Serotta Bicycles. Each bike is built from scratch based on your exact measurements and preferences.  Get started by hooking up with a Serotta trained professional bike fitter.  The fitting takes at least a couple of hours (longer than that bridal gown fitting) and goes beyond taking extensive measurements to include a study of your biomechanics, range of motion, injury history and riding style.

With measurements and rider profile in hand, choose the frame and fork that best meets your needs and budget. There are seven different types of frames made from carbon fiber, titanium, new-generation steel or some combination of the three. All forks are made of carbon fiber, including forks designed by Serotta and a selection of models from other manufacturers.

But it doesn’t stop at the frame and fork - you also get the last word in the aesthetics.  With 27 choices of color, 14 decal options and 19 different paint schemes, there are enough combinations and permutations to make even the most decisive girl’s head spin.  Tinker around with Serotta’s online custom paint shop – you get to design the look of your new bike without ever leaving the house.

You may not have the perfect fitting bra to go with your perfect fitting bike – but at least cycling is a low impact sport.

Serotta Bicycles
518.584.1221
www.serotta.com