October 16, 2006
Size Really Matters

Shortly after Goldilocks crashed the Bear family’s cottage, she became a little chilly.  Not because of her cold-hearted home invasion but because the Bears were energy conscious and turned down the heat before leaving. 

She opened the closet and there were three jackets. 

She tried on the first jacket, Papa Bear’s traditional fleece.  It was way too big and hung down to her knees. 

So, she tried on Mama Bear’s soft shell.  The length was better but the sleeves were too long.

So, she tried on the Baby Bear’s fleece with windblocker.  The length and sleeves were ok but it was too tight across the chest.

None of the jackets fit Goldilocks because the Bear family had them specifically tailored for them by Beyond Clothing, who specializes in custom designed performance outdoor wear.  

The Bears went online and each designed their ideal jacket.   With simple clicks of the mouse they selected their fabric (total of nine including fleece of varying weights or softshell), type of fit (technical, standard or layered), colour combination and tons of other optional features like pit zips, pockets in various locations, or detachable hood.    The Bears really liked Beyond’s interactive design program so they could see their jackets evolve with every click.

They entered their measurements and received their jackets in a matter of weeks.  And with Beyond’s 100% Right Fit Guarantee, the Bears were confident that were going to receive jackets that were just right. 

Goldilocks was SOL so she decided to go next door where she could smell porridge wafting through the air.

The moral of the story is that size really matters.  But you probably already knew that.

Beyond Clothing
800.741.3369
541.683.5072
www.beyondfleece.com