August 25, 2006
Corkscrew Not Required

There’s city style and then there’s backcountry style. 

So you haven’t showered in a couple of days, your legs are fuzzier than a face of a teenaged boy and duct tape is the accessory of choice. 

We know a classy backcountry chick when we see one.

Uphold your reputation as the grand dame of style by serving a box of French Rabbit wine at your next campsite dinner party. 

French winemaker Boisset’s line of French Rabbit wines is stylishly packaged in lightweight shatterproof Tetra Pak containers – perfect for entertaining in the backcountry.  These aren’t your everyday run-of-the-mill juice boxes.  French Rabbit incorporates innovative technology to preserve its flavor including 100% protection from taste-altering UV rays, a screw off top to prevent cork taint and a collapseable design to squeeze the air out. 

There are four different types to choose from, Merlot, Chardonnay, Pinot Noir or Cabernet Sauvignon.  And with each weighing only 4% of traditional glass bottle, you can pack multiple boxes to in order to pair the right wine to the right rehydrated meal in a bag.

Feeling crappy the morning after because of one (or more) Rabbit(s) too many?  You can still feel good about yourself by knowing that French Rabbit shares your love for the environment.  The wine is made of grapes produced using sustainable farming techniques and the Tetra Pak packaging reduces packaging waste by 90%. 

You’ll be the backcountry hostess with the mostest by packing the least.   As they say, big things come in small packages.

United States:  www.frenchrabbit.com
Canada:   www.frenchrabbit.ca