Everywhere Edge

Newton's Law

November 28, 2007

Okay, so high school physics was never your thing. You swore that your relationship with Ralph Macchio was a legitimate example of the law of attraction. Ditto for gravitational pull.

But here's something that you can get a handle on: faster and more efficient running with Newton running shoes.

Inspired by super brainiac, Sir Issac Newton, this new line of running shoes is founded on Newton's law of motion that states for every action there's an equal and opposite reaction. Unlike standard running shoes, Newtons feature four spring-like lugs that transfer energy absorbed at impact to propel you forward - which also happens to emulate the motion of barefoot running.

Based on the belief that barefoot running is the most efficient, instrumental in survival of the fittest as cavewomen outran primitive beasts and ornery cavemen, Newtons were designed to replicate its benefits including improved efficiency and less joint stress.

Four different models are available to accommodate different running styles and foot types. For a limited time, Newton's Distance shoes also come in hot pink, a special edition to support prostate cancer research.

And one more way for you to kick it up a notch.

Newton Running

www.newtonrunning.com